Blog like a Rabbit

http://www.bannerblog.com.au/2006/12/vw_like_a_rabbit.php

This campaign is from last year but it is pretty fascinating to me. Crispin+Porter has done it again with the latest campaign for Volkswagon. It compares the car to a rabbit and lets the consumer figure out what exact rabbit behavior they would like to see happen. It is basically a box embedded into a webpage with a blank line that you can type into. What makes this campaign work is the interactivity of it. Advertising is really moving in the direction of getting consumers more involved instead of using traditional media. The beauty of the campaign is that the creators of it understood our dirty little minds and included those particular words (hump, mate, multiply...like a rabbit) in the campaign. Once you enter the word you see a mini video come out that responds to the action you have requested. You can use words such as run, hide, sleep, dance, and flirt like a rabbit. Overall, it is just really fun and that translates into Volkswagon also being a very fun brand and car to drive.