...Because who needs real friends anyways?

can't write...in the process of freaking out...

Easier Comps

Sketch2Photo: Internet Image Montage from Tao Chen on Vimeo.

I don't know if I can explain this better than in the video but this is F'N crazy. Doing comps just got a whole lot easier. Guess they don't need interns anymore. Next time someone wants a picture of an elephant hugging a velociraptor at a wedding inside an inflatable pool filled with pecan pie, it'll be a simple sketch and search away. Technology making our life easier..scary.

Doritos = Boo

At first glance someone would say this has nothing to do with advertising but I would actually venture to say that this campaign does more for Doritos than talking directly about the product. It's this wild concept of advertainment that scares clients so much. I mean wtf does pretending to be a crazy person have to do with eating tortilla chips? Point is that this speaks directly to the target; teenagers that like to eat while watching scary shit. So how do we get teenagers that like scary shit to eat more Doritos? Give them a scary interactive experience provided by a snack brand. Things like this make interactive concepting so exciting because this era is allowing us as creatives to make content that goes beyond advertising. This game is just plain fun and that creates a positive brand image for Doritos and the fact that your Facebook friends have to participate in order for you to continue the game makes this one of the best examples of interactive I've seen in a while.

The Cure for ADD

Huh? What was that? Hitachi has invented a TV with face detection that knows when you look away and turns off the screen. Good luck with that if you tend to look around a lot. There's a fine line between practical and annoying. I mean it's definitely a good thing because I know people who leave the TV on even when they're not home or fall asleep with it on. What a waste. What happens if the president looks away from the teleprompter? What happens if I look at my phone and then the play of the game happens? It's definitely a technology that might change the way we act. What about a radio that shuts off when we're not listening. Now that's creepy.

Keep It SIMPLE Stupid

Simple is the acronym for sustainable and innovative mobility product for low energy consumption. This acronym couldn't be more ironic and I think all of BMW knows that. What this concept car is capable of is anything but simple. I think the observation of why there is so much traffic is true. Most of it is commuter traffic with only one person in the car so making it a 1-seater is pretty smart, but it limits it as well.

The car looks soooo futuristic, which is actually a pet peeve of mine. We all have a perspective of what futuristic things are supposed to look like, but that's a complete contradiction. If something is made now and portrayed to be in the future, then it's no longer futuristic because it exists now. It's weird because I watch Demolition Man, which is set in 2012 and the cars look "futuristic" even though they weren't because that movie came out in 1991. This image of what the future looks like is always the same but it's almost 2012 and cars don't look like that and we arn't living in Blade Runner or Judge Dredd. When Justin Timberlake came out with Future Sex Love Sounds, everyone was raving about how futuristic it sounded, but how can something sound like something from the future if it is in the present?

I don't know, that's a head-scratcher. My point here is that this BMW concept looks too much like what we perceive the future to look like. It looks like it doesnt belong on a regular street. I don't think that's what people want. I think the design is cool but it's too much of a spectacle. I think people who want to consume less gas and help the planet don't necessarily want to drive around in a neck-breaker. I mean really. Is this a car for people or for the next Batman movie? Keep it SIMPLE stupid.