Monday, February 2, 2009
Have a Coke Zero and Smile!
This classic Coke commercial from the 80's was re-made for Coke Zero. It's perfect. The Steelers are back in the Super Bowl. Troy Palumalo is the best defensive player in the league just like mean Joe Green was in the 80's and Coke Zero needs a super bowl spot. All the stars aligned. The twist was hilarious. In general, I think the whole taste infringement idea is genius. I don't think it was a rip-off. It was a perfect tribute. As Bob Garfield said in AdAge, the original spot has residual value that carries on to this spot. That value was definitely used here. By far my favorite super bowl spot this year.
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