We Think Therefore We Are

It's hard for me to explain it any better than the video did and you are probably tired of reading by now, but it is true that more and more people are engaging in conversation and idea creation. We must advertise something that ignites a conversation between them. The only way we can do this is by providing a message they can believe in.

This video was brought to my attention today by our guest speaker at the Miami Ad School, Domenico Vitale, creator of People, Ideas & Culture (http://www.pic-nyc.com/). His approach is that we should stop selling lies and actually provide believable, behavior triggering messages. It's not just about attitudes. It's about behavior. People change their attitudes depending on who they talk to. It's what they actually do that reflects their true intentions and their intentions are usually triggered by something they believe in.

Domenico made a point about the Obama election. People stood in line for HOURS to vote. Their patience didn't come as a result of politics or marketing. People waited in line because Obama made them believe in something. Hope and Change weren't advertisements, they were promises.

Granted, our brands arn't running for presidency, but we should highly consider all these changes occurring such as the age of "mass innovation" and create advertising that will make us proud to be a part of.