Doritos = Boo

At first glance someone would say this has nothing to do with advertising but I would actually venture to say that this campaign does more for Doritos than talking directly about the product. It's this wild concept of advertainment that scares clients so much. I mean wtf does pretending to be a crazy person have to do with eating tortilla chips? Point is that this speaks directly to the target; teenagers that like to eat while watching scary shit. So how do we get teenagers that like scary shit to eat more Doritos? Give them a scary interactive experience provided by a snack brand. Things like this make interactive concepting so exciting because this era is allowing us as creatives to make content that goes beyond advertising. This game is just plain fun and that creates a positive brand image for Doritos and the fact that your Facebook friends have to participate in order for you to continue the game makes this one of the best examples of interactive I've seen in a while.