Keep It SIMPLE Stupid

Simple is the acronym for sustainable and innovative mobility product for low energy consumption. This acronym couldn't be more ironic and I think all of BMW knows that. What this concept car is capable of is anything but simple. I think the observation of why there is so much traffic is true. Most of it is commuter traffic with only one person in the car so making it a 1-seater is pretty smart, but it limits it as well.

The car looks soooo futuristic, which is actually a pet peeve of mine. We all have a perspective of what futuristic things are supposed to look like, but that's a complete contradiction. If something is made now and portrayed to be in the future, then it's no longer futuristic because it exists now. It's weird because I watch Demolition Man, which is set in 2012 and the cars look "futuristic" even though they weren't because that movie came out in 1991. This image of what the future looks like is always the same but it's almost 2012 and cars don't look like that and we arn't living in Blade Runner or Judge Dredd. When Justin Timberlake came out with Future Sex Love Sounds, everyone was raving about how futuristic it sounded, but how can something sound like something from the future if it is in the present?

I don't know, that's a head-scratcher. My point here is that this BMW concept looks too much like what we perceive the future to look like. It looks like it doesnt belong on a regular street. I don't think that's what people want. I think the design is cool but it's too much of a spectacle. I think people who want to consume less gas and help the planet don't necessarily want to drive around in a neck-breaker. I mean really. Is this a car for people or for the next Batman movie? Keep it SIMPLE stupid.